BRIEF
- PepsiCo challenged Simbiotik to beat the sales promotion deal secured through existing suppliers.
- Featuring on 900 Million packs supported by £5M+ media investment
Approach
- Engaged 77 travel brands over 6 weeks and presented 9 engaged prospects to PepsiCo.
- Managed negotiations with final shortlisted 2 prospects.
Delivered
- Secured 40% discount on up to 20,000 holiday prizes including fulfilment.
- And, access to 3.5million additional “instant win” prizes
- Plus very substantial owned media support from lastminute.com
