Brief
- McAfee products are low interest utility tools. They only matter to people once they’ve got a virus or have had their identity stolen.
- Add context and introduce the benefits in a relevant environment.
Approach
- Engaged brands associated with moments of security consciousness.
Delivered
- 20sec animations played FOC in-flight with Virgin Atlantic for 6-months highlighting BBC report that travellers were susceptible to identity theft when using public Wi-Fi.
- McAfee made free protection available to 1.6million Virgin Atlantic passengers.
