Refreshing student shopping

Levi's and Jack Daniel's

Brief

  • Levi’s existing refreshments partner pulled out of student lock-in events with little notice.
  • Secure a drinks brand to provide 24,000+ free premium drinks at no cost for 20 events in Levi’s stores.

Delivered

  • Secured Jack Daniels to provide drinks & mixers, chillers, bars & mixologists at larger events and ready mix at smaller events.
  • Saving Levi’s a £68k drinks bill.