Brief
- Create engagement with young girls to introduce Miss Sporty as first cosmetics.
- Support Social Media engagement.
Approach
- Identified from Facebook data that target audience is heavily engaged with fantasy novels.
- Approached leading publishers, imprints and authors.
Delivered
- Partnered with Orchard Books on Ally Carter novels, UK’s #3 teen fiction author.
- Attached free Miss Sporty products to the spine of each book.
- Miss Sporty make up guides for each character published in the books.
- Orchard supported with extensive social media and blogger campaigns.
