Brief
- Create opportunities for children to try Play-Doh and parents to see their children enjoying Play-Doh.
- Engage brands with high traffic environments or massive communications penetration with our target audience.
Approach
- Engaged 75 Days Out & Grocery shopper brands.
- Exchange Play-Doh product and media channels for access to the partner brands customers.
Delivered
- Play-Doh Halloween workshops in both Dover and Calais with Eurotunnel. Eurotunnel managed experiential events plus supported with owned and paid media plans.
- Additional activity secured:
- English Heritage & Play-Doh have agreed a calendar of similar events during 2016
- A massive FMCG on-pack is in process
